🚀 Doing what Wingstop Does Best on 4/20
April 20th is a day known for binging. So, in 2017, Wingstop decided to create a 4/20 Hulu "high-atus" to remind wing lovers to take a break from holiday activities and cure the crave.
These four 15-second spots, each one trippier than the next, played back-to-back on popular binging sites like Hulu, where viewers are used seeing the same ads multiple times in a row. They also ran on channels like AdultSwim, and in movie theaters before Super Troopers 2.
RESULTS
+ 46% increase in transactions YOY and doubled online order revenue YOY
+ The organic content alone received 500K+ impressions
+ The work landed a feature in AdWeek’s Roundup for 4/20 without a dollar spent in paid media
+ Fans watched our Facebook long-form video for a total of 3500 minutes over 4/20 weekend
+ Wingstop GIFs were used / viewed 200k+ times throughout 4/20 weekend
AWARDS
Bronze, Best Data-Inspired Insights
2020 ANA ECHO Awards
Gold, ADDY Award
2017 AAF ADDY Awards
Silver, ADDY Award
2017 AAF ADDY Awards
CREDITS
Agency: Barkley
Associate Creative Directors: Bryce Richardson, Jason Hopkins
Senior Art Director: Brandon Bennett
Social Art Director: Audrey Wilcox
Copywriter: Courtney Hoenicke