🎸 Encouraging Players to never quit their day dream 💫
At Fender, we highlight many once-in-a-generation artists who have poured their lives into music. But we know that passionate players can come in all shapes, sizes and industries.
Through our social series DON’T QUIT YOUR DAY DREAM, our goal is to widen the lens and show incredible people who are masters of other professions - and also love playing guitar. Each episode focuses on the positive aspects of guitar and music: the community, the breakthroughs and how it can inform many different aspects of our lives.
Subjects: Keanu Reeves, Paul Rodriguez
RESULTS
+ 20M+ Views, 25M+ Impressions, 3M+ Engagements across platforms
+ The Keanu Reeves Reel is the best performing post of all time on Fender’s Instagram
+ Earned mentions in Guitar World, Music Radar, and more
PLATFORMS
YouTube, Instagram, TikTok
AUDIENCE REACTIONS
“Funny to see Paul Rodriguez on the Fender channel but this video hit deep. As a kid I grew up skateboarding and looked up to Prod because he was a Mexican like me who made his unconventional dream a reality. Playing guitar and song-writing is my main passion now but it’s cool to see Paul still be inspired to play guitar like his hero Kurt and work at it. I’m never going to quit this day dream and hopefully be someone else’s hero one day.” | LINK
This makes me feel so much better about my guitar playing. My dad is a blues lead guitarist/frontman - for all his life. He bought me a guitar on my 10th bday and I never really caught any stride with it until I was about 26 or so. Keanu is a role model of mine, and seeing him just throwing himself into something kinda new like this and making it work despite not being some hotshot uber-talented child protoge (as my dad kind of was) gives me a healthier perspective on patience and the time it takes to get good at something as difficult as music playing. But also, more importantly, that no time is ever too late (until you die, as he mentioned about starting his motorcycle company). Love this video, and my primary guitar is a Fender '96 Mary Kaye relic strat. Wouldn't trade it for anything. \m/ \m/ | LINK
CREDITS
Director/DP: Han-Su Kim
Producer: Andy Caramanza
Art Director: Nick Vicari
Social Team: Audrey Wilcox, Aly Ashford