🎸 you may regret a lot, but you’ll never regret being a player
Fender’s Player Series line is the most versatile and player-friendly collection to date, whether you’re a beginner or seasoned guitarist. To drive awareness around the line in 2023, we launched an artist-packed campaign aimed to remind our audiences of one simple truth, no matter where you are on your guitar journey: you’ll never regret being a Player.
We collaborated with our creative team to develop a suite of high energy social assets, which we programmed across our channels over the course of six months along with exclusive artist behind-the-scenes content, influencer activations, an artist interview series and a giveaway led by Haim.
RESULTS
+ Social posts in support of The Player Series Campaign earned a total of 15M+ Impressions, 667K+ Engagements, 22M+ Views and 41M+ Followers across platforms within the first six months
+ We received 15K+ giveaway entries across Instagram and TikTok
PLATFORMS
YouTube, Instagram, TikTok, Facebook, Twitter
CREDITS
Production Company: Buckets Moving Co.
Creative Directors, Fender: Matthew Deak, Beth Wawerna
Art Director, Fender: Jocelyn Lamb
Copywriter, Fender: Diamond Doom
Social Team, Fender: Audrey Wilcox, Aly Ashford, Waverly Bonfante
PR Team, Fender: Christina Stejskal, Alexandra Velasquez