Participant | Fight Forever Chemicals

Digital Activation Hub

Social Media Mobilization + Partnerships

Real-Life Testimonials

🎥 Mobilizing Audiences Around the Fight Against Forever Chemicals

For years, reckless corporations have been knowingly polluting our water and consumer products with toxic PFAS chemicals. Studies have detected these “forever chemicals” in 99% of people tested, yet they’re still largely unregulated.

Catalized by the film DARK WATERS, our FIGHT FOREVER CHEMICALS campaign aimed to raise public consciousness of the modern dangers of forever chemicals, accelerate legislation that restricts the use of forever chemicals in the US and Europe, and strengthen the movement of advocates holding the government and industry accountable. The months-long social, digital and screening campaign culminated in a trip to Captiol Hill with the film’s star, Mark Ruffalo, and the real-life hero behind it all, Rob Bilott.

RESULTS
+ In the six months after the film’s release, there was a 62% increase in mentions of the term “forever chemicals”
+ We mobilized 17,000 people send 62,000 emails and tweets to legislators
+ Enabled 7,600 people to take action to demand that Congress protect military families from PFAS
+ Drove 10,300 new subscribers to our core partner, EWG, and hosted nearly 7,000 community-members at 35 screenings + panels worldwide
+ The year of our campaign launch, there was more action on PFAS in state and federal legislatures than any other period in history
+ Earned mentions in The Hill, Hollywood Reporter, and more

AWARDS
Bronze Lion, SUSTAINABLE DEVELOPMENT
2020/21 Cannes Lions
Winner, ENTERTAINMENT
2020 Shorty Social Good Awards
Finalist, GLOBAL CAMPAIGN, MEDIA PARTNERSHIP
2020 Shorty Social Good Awards
Gold Distinction in ENVIRONMENT & SUSTAINABILITY
2020 Shorty Social Good Awards

CREDITS
Digital Lead, Participant: Maya Minhas
Social Lead, Participant: Audrey Wilcox
VP Communications, Participant: Emma Shapiro
Events Leads, Participant: Roya Daie, Erica Bendaw
Social Impact Leads, Participant: Amanda Chen, Yennie Lee, Claire Cornetta