📺 A wild, irreverent social campaign for the hit Max Original Series Peacemaker
Who the F#CK is Peacemaker?! With the launch of the hit TV show Peacemaker, my team at Digital Media Management (DMM) partnered with HBO Max on a social media marketing campaign to transform “that guy who did THAT thing” in The Suicide Squad into a leading persona that can’t be ignored no matter how hard you try... and a lot of people tried.
Our carefully crafted, in-world voice allowed Peacemaker to speak for himself, catching the attention of fans and foes alike – even creator James Gunn began requesting that we draft tweets on his behalf. Once the series launched on streaming, we continued to program engaging content including dynamic creatives that highlighted the ensemble cast, show clips that balanced action with heart and a community management strategy that (peacefully) kicked a$$. Fans especially loved the weekly Twitter Watch Parties, hosted alongside James Gunn, the cast and DC Comics.
PLATFORMS
Twitter, Instagram, Facebook
RESULTS
+ Peacemaker social media accounts grew by over 1066%
+ The campaign generated 752M+ impressions and 7.4M+ engagements across Twitter, Instagram and Facebook
+ The opening credits on YouTube garnered 16M+ views
+ During its finale week, Peacemaker blew the competition away, trending at #1 on Twitter and nabbing the top slot on Variety’s Trending TV Show Chart
AWARDS
WINNER, BEST TWITTER PRESENCE
2022 Shorty Awards
WINNER, BEST TWITTER PARTNERSHIP
2022 Shorty Awards
BRONZE, BEST TV SHOW ON SOCIAL
2022, Shorty Awards
CREDITS
Campaign Leads, HBO Max: Anthony Cain, Marcel Friday
Social Account Supervisor, DMM: Audrey Wilcox
Social Media Manager, DMM: Delaney Ratzky
Copywriter, DMM: Zach Stava
